Past campaignNovember 2025

WHO FCTC COP11

Youth organizations brought demands on tobacco industry interference, liability and environmental harm to the eleventh session of the Conference of the Parties to the WHO Framework Convention on Tobacco Control.

About the Campaign

At COP11, held in Geneva from 17 to 22 November 2025, GYV brought a shared youth agenda to discussions on the future of tobacco control. The campaign called on governments to protect young people from industry influence and addiction, recover the costs of tobacco-related harm and address the industry’s environmental damage.

An open letter to governments set out the youth demands. GYV participating organizations carried these messages into meetings, side events and youth interventions.

Campaign Strategy

Objectives

  • Bring coordinated youth positions into COP11 discussions and engagement with governments.
  • Advance industry accountability and environmental protection while safeguarding decisions from tobacco industry interference.

Key Messages

  • Make the industry pay. Use liability and cost-recovery measures to place the financial burden of tobacco harm on the industry.
  • Protect environmental policymaking. Exclude tobacco industry interests and reject greenwashing.
  • Strengthen product regulation. Ban new and emerging products; where bans cannot yet be adopted, apply strict controls, including comprehensive flavor bans.
  • Keep public health independent. Harm reduction policies must serve human rights and public health, free from industry influence and industry-funded research.
  • Go beyond minimum measures. Support stronger action targeting the industry, backed by cooperation between countries.

Progress & Updates

This section records campaign outputs, institutional responses, and verified developments as the campaign progresses.
November 17

Youth letter issued

GYV’s open letter set out youth demands on liability, environmental protection, product regulation, industry interference, and stronger tobacco control measures.
Read more: Youth letter issued