Youth-led advocacy campaigns
GYV campaigns bring youth organizations and coalitions together around common demands on preventing tobacco industry interference and imposing accountability. Campaigns include statements, open letters, coordinated initiatives and advocacy activities linked to key tobacco control opportunities such as World Health Organization Framework Convention on Tobacco Control meetings, international negotiations, and observance days, including World No Tobacco Day and International Youth Day, among others.
Explore Our Campaigns
Each campaign page records the policy opportunity, shared demands, advocacy actions, campaign materials, institutional responses, and results.
Past campaignNovember 2025
WHO FCTC COP11
Youth organizations brought demands on tobacco industry interference, liability and environmental harm to the eleventh session of the Conference of the Parties to the WHO Framework Convention on Tobacco Control.View Campaign
Past campaignMay 2026
Unmasking the Appeal: Youth Counter Addiction and Demand Accountability
A campaign exposing how tobacco and nicotine products are designed, marketed, and positioned to create addiction among young people, and connecting prevention with industry accountability.View Campaign
Past campaignAugust 2026
Our Future Is Not Their Market
Young people from different contexts unite around shared demands for governments to protect them from tobacco industry interference and addiction, and to make the industry pay for the harms it causes.View CampaignPast campaignWorld No Tobacco Day 2025
Unmasking the Tobacco Industry's Appeal
A coordinated youth campaign exposing how the tobacco industry uses flavours, digital marketing, lifestyle branding, and misleading claims to attract a new generation of young users.View Campaign